Robert Gilbreath

 

1405 Payne Avenue

Austin, TX 78757

(512) 762.3779

rg1890@rocketmail.com

 

Professional Experience

Academic Superstore, Austin, Texas                                                                September 2004 - present

Director - Online Marketing

Manage online marketing department for technology retailer.

·       Responsible for tracking, analysis and budgeting of all online marketing expenditures

·       Create and implement targeted email campaigns to increase sales and strengthen customer retention

·       Establish and monitor keywords to maximize searchability and increase sales via Google and Overture

·       Develop and manage campaigns for comparison shopping engines and affiliate markets

McCoy Corporation, San Marcos, Texas                                                     June 2001 – September 2004

Marketing Coordinator / Webmaster

Promote private label credit card program and manage corporate website.

·       Create, implement and track credit card promotional campaigns for new and existing retail facilities

·       Design and develop company website with emphasis on e-commerce capabilities and functionality

·       Conduct market research and analysis to set goals, identify needs and assess results

TexasBikeTrails.com, Austin, Texas                                                       January 2001 – September 2004

Owner / Entrepreneur

Founder and operator of sports photography company.

·       Formulated business/marketing plan for small owner-operated web based company

·       Produce digital images to sell to athletic event coordinators, sponsors and competitors

·       Nurture relationships with event directors and key industry representatives to increase company exposure

Wells Fargo Bank, Austin, Texas                                                           September 2000 – January 2001

Bank @ Work Sales Representative

Sold financial products and services to employees of local high-tech companies.

·       Created and executed marketing and promotional campaigns to increase sales and customer satisfaction

·       Consistently achieved sales quotas using a combination of inside and outside sales techniques

·       Trained team members on successful sales techniques and effective interpersonal communication skills

Ford Motor Credit Company, Austin, Texas                                       September 1997 –September 2000

Customer Services & IT Manager

Managed teams of up to 20 customer service representatives.

·       Responsible for training and supervision of customer service representatives with receivables of $235 million

·       Managed department IT projects pertaining to network maintenance and computer workstation upgrades

·       Developed, implemented, and facilitated training programs for all branch employees

·       Conducted business/marketing research and analysis for account managers

 

 

Education

St. Edward’s University, Austin, Texas                                                                    May 2007

M.B.A. Ecommerce

Texas State University, San Marcos, Texas                                                      December 1997

B.B.A. Marketing